We are a fast growing full service market research agency; offering Quantitative & Qualitative solutions and consultancy services
We partner with a broad clientele in Egypt & around the globe - helping them make “WINNING” business decisions. We cherish our relationships & are always accessible to our clients.
We understand the importance of timely information & insights to business decisions. We take pride in our quick turn-around capabilities & appreciation of clients’ dynamic requirements.
We work closely with our clients; in an open & transparent manner; aiming at fostering long-lasting relations.
We deliver “TRUE” insights through reliable & cost effective data collection approaches. We believe in conducting ourselves with integrity.
We display sensitivity & adaptability to our client needs across all stages of engagement .
We do it with passion or not at all.
We partner with our clients to produce meaning and value.
Everything we do is geared towards improving our next performance .
In business it is about people, it is about relationships.
Being good is good business.
U&A , Segmentation,Pricing ,etc.
Brand image, Equity, Positioning, Ad Testing ,etc.
Concept, Pack, Product and Full Mix Test Semiotics
Ethnographies, Immersions, Shopping Safaris
Our creative team that is making everything possible
More than 12 years of experience in Qualitative Market Research
at international market research firms, now founder and senior
consultant at Gen-Win offering market research in Egypt and
other regions.
Worked in different markets in North Africa and Middle East
where she acquired a strong cultural and behavioral knowledge
about consumers across markets, particularly Saudi and Egypt
where she lived and worked for many years.
More than 9 years of experience in Qualitative Market Research
in Saudi and Egypt.
Experienced in different kinds of research studies such as
U&A, Exploratory Studies , Ad Evaluation, Brand Equity …
etc..
Marwa is involved in all stages of research including moderation
and managing fieldwork
Worked in Saudi and Egyptian markets, strongly oriented with
Saudi culture, behaviors and emerging trends since she lived
there since birth.
15 Al Rahala Al Boghdady Street, off Nozha Street. Behind Golf Hospital, Cairo Egypt
+202-26910712
402 Bur Dubai, business Bay , Dubai UAE
+971544656508
